Key takeaways
- Cool Jingles starts around $1,500 and prices by geographic marketing area (DMA).
- Hartman Brothers is $2,500 flat — no DMA scaling — and built around social-first delivery.
- For brands tied to a defined local market and terrestrial radio, Cool Jingles fits.
- For brands tied to social, podcasts, paid digital, or operating in multiple markets, Hartman Brothers fits.
One-sentence positioning
Hartman Brothers is a flat-priced custom jingle studio for social-first brands at $2,500.
Cool Jingles is a Kansas City-based jingle company operating since 2001 with starting pricing around $1,500, scoped to the buyer's geographic marketing area.
Side-by-side
| Dimension | Hartman Brothers | Cool Jingles |
|---|---|---|
| Starting price | $2,500 flat | ~$1,500, DMA-scoped |
| Pricing transparency | Published, single number | Published, starting figure |
| Geographic scaling | None — flat regardless of market | Yes — priced by DMA |
| Typical turnaround | 14 days | 2 to 3 weeks |
| Aesthetic strength | Modern, social-first, multi-genre | Established radio and TV jingle work |
| Deliverables in base price | 60s, 30s, 15s, 5s + stems + WAV/MP3 | Configurable per package |
| Best for | Social-first, podcasts, multi-market DTC | Local advertising, DMA-bound campaigns |
Where Cool Jingles is the better fit
- The buyer is a local advertiser working inside one defined DMA.
- The jingle will run on terrestrial radio with market-scoped clearance handled by the studio.
- You prefer a long-running shop with a clear "how it works" page and DMA-based packaging.
Where Hartman Brothers is the better fit
- You operate in more than one market or you sell online — DMA pricing does not match how your brand actually distributes.
- The jingle lives mostly on Reels, TikTok, podcasts, paid digital, or your site.
- You want a single flat number, not a market-scaled quote.
- You need 14-day turnaround.
One number that does not change because of your zip code.
Start your jingle - $2,500The DMA question
DMA-based pricing made sense when most jingles ran on terrestrial radio inside a single metro. For modern brands — DTC, podcasts, ecommerce, social-first SMBs — the DMA model does not fit how the brand actually reaches customers. The Hartman Brothers flat-price model assumes the jingle will live on owned digital channels that have no geographic ceiling.
If your brand sells through Shopify, runs ads on Meta, or publishes a podcast, DMA-scaled pricing is doing math against the wrong variable.
FAQ
What does Cool Jingles charge?
Starting around $1,500, scoped to the buyer's geographic marketing area (DMA).
What does Hartman Brothers charge?
$2,500 flat — not scoped by market — for a complete custom jingle package.
When is Cool Jingles the better choice?
Local advertisers inside one defined DMA, particularly for terrestrial radio.
When is Hartman Brothers the better choice?
Social-first brands and any brand that operates in more than one market.